David
2017-12-20 17:29:13 UTC
http://deadline.com/2017/12/discovery-and-group-nine-back-cash-cab-companion-show-set-in-hotel-elevator-1202230578/
Discovery And Group Nine Back Cash Cab Companion Show Set In Hotel
Elevator
by Dade Hayes
EXCLUSIVE: After bringing Cash Cab back to the cable TV airwaves,
Discovery and Group Nine Media, the social video powerhouse it
invested $100 million in last year, are rolling out digital companion
series Cash Lift.
The new show, which is set in a hotel elevator instead of a taxi, will
roll out on the Discovery Go digital platform and Facebook Watch,
where Group Nine ranks as the leading publisher. The series is the
first collaboration between Discovery and Group Nine on a digital
series that complements an existing linear show.
The five-episode series is based on Cash Cab, the viewer favorite
which ran from 2005 to 2012 and then returned this month to the
Discovery Channel lineup.
Hosted by comedians Alex Weber and Zainab Johnson, Cash Lift surprises
hotel guests by turning an elevator into the set of a trivia game
show. After they choose a floor, guests-turned-contestants must answer
as many questions as they can in order to win cash. The more questions
they answer correctly, the higher the elevator moves. But if they get
one question wrong, theyll lose it all and head back down to the
lobby.
Discovery And Group Nine Back Cash Cab Companion Show Set In Hotel
Elevator
by Dade Hayes
EXCLUSIVE: After bringing Cash Cab back to the cable TV airwaves,
Discovery and Group Nine Media, the social video powerhouse it
invested $100 million in last year, are rolling out digital companion
series Cash Lift.
The new show, which is set in a hotel elevator instead of a taxi, will
roll out on the Discovery Go digital platform and Facebook Watch,
where Group Nine ranks as the leading publisher. The series is the
first collaboration between Discovery and Group Nine on a digital
series that complements an existing linear show.
The five-episode series is based on Cash Cab, the viewer favorite
which ran from 2005 to 2012 and then returned this month to the
Discovery Channel lineup.
Hosted by comedians Alex Weber and Zainab Johnson, Cash Lift surprises
hotel guests by turning an elevator into the set of a trivia game
show. After they choose a floor, guests-turned-contestants must answer
as many questions as they can in order to win cash. The more questions
they answer correctly, the higher the elevator moves. But if they get
one question wrong, theyll lose it all and head back down to the
lobby.