2018-10-11 00:44:50 UTC
if macOS users are also included or not (possibly not since there is no
macOS TV app, yet).
From MacRumors.com ...
Apple to Offer Original TV Content Free to Apple Device Owners
Apple is developing a new digital video service that will combine the
company's own subscription services and original television content
with content from various media companies, reports CNBC.
Citing sources familiar with Apple's plans, CNBC says that Apple will
provide Apple-owned and created content for free to customers who own
devices like the iPhone, iPad, and Apple TV, with the television shows
housed in the company's TV app.
Apple already offers its current popular TV show, "Carpool Karaoke:
The Series" for free to all users within the TV app. "Carpool Karaoke"
was initially limited to Apple Music subscribers, but was moved to the
TV app as a free offering earlier this year.
The upcoming streaming service will also include subscription channels
where customers will be able to sign in to access content from other
companies like HBO and Starz. The channels will be similar to Amazon
Prime Video channel subscription options, with customers able to access
all of their content within the TV app rather than needing to download
and sign into individual apps.
Apple has more than a dozen original television shows in the works
right now, with the company aiming to produce television shows with
broad consumer appeal that won't taint its brand image. For that reason,
rumors suggest Apple is avoiding risqué content that avoids nudity, raw
language, and violence.
Current shows run the gamut from sci-fi to comedy, with a full list of
all of Apple's products available in our Apple TV roundup. Several shows
have started the casting process, including "Serial," a drama about a
podcast that reopens a murder case, an untitled space drama from Ronald
D. Moore, and an epic world-building drama called "See."
Rumors have suggested Apple is spending $1 billion on original content
in 2018, and according to CNBC's sources, the company has been seeking
out "tent pole" franchises that could draw customers to a future
Netflix-style subscription service.
Peter Stern, who joined Apple in 2016, is working alongside iTunes chief
Eddy Cue to establish deals with media companies in an attempt to put
together Apple's planned streaming service. Stern is said to have a
lighter touch than Cue, with experience in the cable industry that could
help him secure the content deals Apple has previously been unable to
To go along with the video subscription service, Apple is also aiming to
talk print media companies into joining Texture, the magazine
subscription service that it purchased earlier this year. News
organizations are reluctant to give Apple control of the subscriber
billing relationship, a struggle Apple will need to overcome to
establish a full newspaper and magazine subscription service.
Apple is planning to launch a revamped TV app in early 2019, which is
likely when we'll hear more about its upcoming subscription plans.