Adam H. Kerman
2020-07-20 02:40:48 UTC
packaging of food it sells under store brands. The packaging is often
rather clever, even if the food isn't especially tasty.
It's ethnic foods are sold under cutesy names like Trader Ming's, Trader
Jose, Trader Giotto, and Arab Joe.
A California high school girl Briones Bedell started a change.org petition
to remove racist branding and packaging that's been signed by 1400 people.
Bedell wrote that some of the company's ethnic food labels "belies a
narrative of exoticism that perpetuates harmful stereotypes."
Exotic? Sound liks your basic marketing to me.
The grocers claims they were already in the process of updating their
store branding. Sure.